ViktorandRolf and Piper Heidsieck

After working for H&M, Viktor & Rolf, my favourite artists/fashion designers come back with another co-branding collaboration. They have designed the packaging of Piper Heidsieck's Champagne Rosé. Pink is a colour that V&R love and Champagne the perfect "material" to express their artistic talent. They describe this collaboration in these words: "champagne is the glamourous drink, par excellence. It's an elixir of seduction. Essential for a celebration. It makes people sparkle. Champagne is the midnight sun shining at 5 o'clock in the afternoon. We love the rituals that it inspires."


Same as they did in their Milan's store, they have simply turned the bottle upside down for a fantastic result ! All is upside down with V&R: the champagne bucket has the head in bottom, the flute can be transformed into a martini glass and the bottle stays on its neck.


V&R will also work with Samsonite soon, designing a wide range of innovative luggages. After Alexander McQueen, Matthew Williamson and Marc Newton, Viktor & Rolf will design a collection of bags and accessories for Samsonite Black Label. All made in leather it will inlcude «beauty cases », suitcases and travel bags. But we will have to wait Spring 2009 to discover this collection.

To learn more: http://www.viktor-rolf.com/ and http://www.piper.viktor-rolf.com/