For the first time in its history, Louis Vuitton launches a video add campaign. This is to discover on tv and on cinema screens starting on 15 February 2008. This 90 secondes movie made by Bruno Aveillon, will be aired worldwide and translated into 13 languages. The music score has been made by Gustavo Santaolalla, who won several oscars for his work for Babel or Brokeback Mountain. The director, Christian Reuilly, has mad a lot of other movies for companies such as Nestlé, Mattel or American Express. This campaign - featuring the concept of travel as a personal itinary - completes the press series featuring Catherine Deneuve and Mikhaïl Gorbatchev. The questions such as "what is a trip?" or "Where does life will drive us ?" involve the viewer since the very beginning of the movie.
To learn more: http://www.louisvuitton.fr/
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