Wednesday, August 1, 2007

New campaign for Louis Vuitton...hard to understand the marketing strategy


Following J-Lo, Scarlett Johansson, and friend Pharell Williams, Catherine Deneuve was photographed by Annie Leibovitz for the new LV campaign. Deneuve, 63 posed at Gare de l'Est in Paris sitting on 2 Vuitton trunks with Manahattan handbags dangling from her arm.

"Our priority over recent years has been to establish Louis Vuitton among the world's leading fashion houses" said Yves Carcelle. "Under the direction of Marc Jacobs, this goal has been brilliantly achieved. But the purpose of this campaign is to restate our 150-year heritage as pioneert of the art of travel. We are very proud of this new campaign, and delighted to be associated with such exceptionnal yet very different personalities." Among those personalities, Steffi Graf and Andre Agassi, as well as Michael Gorbatchev.

To learn more: www.louisvuitton.com

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