Quote of the week: American Apparel declines.

"A lot of assumptions that I grew up with are no longer reality. Those were things that we could rely on: that lenders will always be there, that they’ll behave ethically and they’ll always have money, that you can trust that as the sun comes up the consumer will be healthy, that we’ll always be close to full employment in developed nations. Now there are no certainties."

Dov Charney, CEO of American Apparel speaking to Bloomberg Business Week on the downfall of the brand.

I am not a fool Sony Ericsson, I can see that you're using American Apparel's branding

Am I the only one reading through the lines? I am sure that Sony Ericsson took inspiration from American Apparel's branding for this ad and product. I also believe that the brand is trying to compete with Apple and is therefore trying to target fashionistas. Really clever.

Is it working with you?

More info on:  www.sonyericsson.com and www.americanapparel.net