Vuitton news again: Keith Richards is the new ad campaign's face

After Catherine Deneuve and Mikhaïl Gorbatchev, it is Keith Richards who will be representing Louis Vuitton.

Shot by Annie Leibovitz, this new campaign shows the guitarist in a classy hotel room. "Some journeys cannot be put into words. New York. 3 am. Blues in C" is the new slogan for this rock'n'roll campaign that we are not quite accustomed for LV. Published in April in the press, all the profits from this campaign will be offered to the association of Al Gore, The Climate Project.

To learn more: www.louisvuitton.com