It is now official : Tom Ford is opening a boutique in NYC. But before defining his concept store of supreme luxury, Tom Ford asked himself a single question : “Where would Cary Grant get dressed if it were still there? ”. But no question for him of being locked up in a "ultra-elitist world". He's really looking to attract a lot of different customers, and thus prices are supposed to be attractive... An advertising campaign is planned for fall, but Tom Ford did not wish to reveal anything about it for now.
We'll be able to find a new line for man and an exclusive space. That's the way Tom Ford wanted to make his official come back in the luxury universe. And all this happened this month.
The boutique is located in Manhattan, at number 845 of Madison Avenue. Built on three levels and at a total of 800 square metres, it was designed by the William Sofield agency. Colors are soft and classy : pale gray and brown sand, with tended calf velvet walls. Pieces of furniture made out of leather can also be found, carpets out of beaver, ebony arrangements and many works of art, and personal collection items of Tom Ford are to make a very nice space.
He devoted himself for twelve months to the design of this concept store. The ground floor, of its own consent, is the certified copy of his London house. The shop has a service for male fashion and "sur-mesure" services are of course possible. It is offered by a workshop held by two tailors. Ready to wear, accessories out of leather- some made with Ermenildo Zegna, glasses, jewellery and beauty products are the complete range of what we can buy.
Openly inspired by the empires of Giorgio Armani or Ralph Lauren, Tom Ford designed a world of refinement and quality to the level of his ambitions. The staff in charge of taking care of the customers was trained by his personnal head Angus Richards-Barron.
Tom Ford and Sienna Miller
A classy and fresh space for this king of fashion, beautiful person and friend with all the stars in the world. Tom Ford the glamourous entrepreneur is ready to conquer the world independantly. I'm already looking forward to discovering it and the ad campaign.
More info on : www.tomford.com
And still, the beautiful book which came out in 2004 : "TOM FORD"
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