The fashion designer was condemned to pay 200.000 euros of damages to the American photographer for counterfeiting the “contacts painted” technique for Dior ads.
The “painted contacts” of William Klein consist in operating new pullings of existing photographs in the shape of bigger “boards contact” and to surround a photograph with lacquers of color. A technique that the American artist, who currently lives in Paris, developed for about fifteen years. Even if the photographs used, are not those of William Klein, the five publicities, published in March in “Vogue” and “Elle” in France, but also in Great Britain or Russia, stole this concept.
In an interview to Le Monde, William Klein explained that he discovered with anger the pictures when a friend of his asked "why did you do those ugly pictures for Galliano ?"
But was it unexpected from Dior's designer or was it just another scandal to make Dior evenmore famous ? We could wonder about the strategy behind this so-called scandal.
Personally I believe Galliano did it knowing the consequences...marketing it's called.
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